Why even the best plans crumble without alignment, ownership, and accountability By Tori Dumas, MBA The Familiar Cycle of Strategy Fatigue The pattern is familiar. The strategy retreat ends with energy in the air. The slides shine, the language feels bold, and the next steps sound clear. Then a few months later, the rhythm fades. Priorities shift. Teams move in different directions. The plan starts to live more on paper than in practice. This is not unusual. A review